About us
Dear Denier [di(e)r de'ni(e)r]
Dear Denier was founded in 2012 by Danish Katrine with a vision to create tights and socks that combine fashion, functionality, and responsible production.
Today, Dear Denier represents a modern generation of tights and socks that challenge the industry's status quo. The products are known for being functional, comfortable, and durable, while also being produced responsibly with consideration for both people and the planet.
In May 2024, MP Denmark acquired Dear Denier with the ambition of bringing the brand to a global audience. MP Denmark aims to continue Dear Denier's brand DNA and responsible initiatives and to make the brand known worldwide.
DEAR DENIER QUALITY
Dear Denier premium tights are designed for maximum comfort using advanced 3D weaving technology, ensuring high durability and a perfect fit. Our collection features a revolutionary design with a specially developed wide elastic waistband that further enhances comfort and fit.
Experience ultimate comfort and style with our premium seamless tights, which combine a silky-soft feel with a wide waistband for extra support. Seamless tights are designed to provide you with a smooth and comfortable experience all day long, while the wide waistband adds a modern touch and ensures a perfect fit without constricting.
We have removed the seam between the legs and used a 3D weaving technology that ensures high durability and a fit that lasts wash after wash. The specially developed wide waistband elastic keeps the tights in place with a light control top effect. The waistband elastic is hand-stitched to ensure a perfect flat seam that is not felt or seen through the dress.
Designed in Denmark – produced in Italy.
THE TEAM
THE PEOPLE IN OUR VALUE CHAIN
Our products are designed in Denmark and produced in Italy. The people making our products are highly proficient craftsmen in knitting and construction, and we are proud to say
that they are our partners. Together we develop and optimize our designs and find solutions
when we get feedback from customers.
Our Italian factories are highly specialized and technological OEKO-TEX®-certified zero-waste factories powered by mainly ny renewable energy. They continuously invest in sustainable solutions and work systematically to reduce their environmental footprint, i.e. by purifying all wastewater from production, using systems for responsible management of energy and water consumption and specializing in the use of sustainable and environmentally friendly materials.
Syversen
The Nordics largest and oldest distributor of socks and tights Syversen AS has been one of Dear Denier’s close partners since 2019. Syversen owns part of Dear Denier and distributes Dear Denier products in several markets, including the Nordic region.
Syversen AS was established in Fredrikstad in 1940 and has for three generations established itself as a Nordic distributor of international brands in socks, tights and underwear. The family company currently has 32 employees and in 2019 has a turnover of approximately DKK 120 million. Syversen AS also owns ETON socks and the swimwear brand Panos Emporio.
Photo: Syversen co-owner Hans Erik Syversen
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DANISH TECHNOLOGICAL INSTITUTE
Danish Technological Institute is an independent and non-profit research and development institute. Since 1906 the Institute has worked to promote the application of technological advances, for the benefit of both the individual business and the continued development, growth, and prosperity of society as a whole.
In recent years, we have worked closely with the Danish Technological Institute in several innovation projects with the main purpose of developing new technology for recycling nylon-elastane blend.
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